
Feature explainers
Focus on one feature or concept in each short video, using approved language.
Work with creators on accessible explanations and product stories, with your team reviewing financial claims and required disclosures before release.
Start your campaignBuild a finance & insurance brief around the formats your audience wants to see.

Focus on one feature or concept in each short video, using approved language.

Show how to navigate your product with demo data and a reviewed script.

Use relatable situations to explain what your service does without personalised advice.
Keep the creative direction clear and give the collaboration room to work.
Set out who your finance & insurance campaign is for, what it needs to say and the deliverables you need.
Review portfolios, discuss the idea and agree on fees, timelines and usage rights with your creators.
Review submissions, keep feedback together and follow approvals in your campaign workspace.
A few things to know before
your next great collaboration.
Find the voices that fit your brand. Give them something worth talking about.
Find your creators